Chapter 4: Business is Ready

Each chapter of the book, The Company Citizen, has footnotes. As most of these are web links they cannot be readily accessed from the book. So here they are. Those numbered ‘a’, ‘b’, etc., are updates: they refer to text between numbered footnotes and not necessarily to the number in their suffix. For example: 14a is a new note which relates to text between note 14 and note 15 but not necessarily to the subject in 14 itself. Go back to ‘The Company Citizen’ here.

1

http://www.bbc.co.uk/news/business-34989844

2

https://www.home.barclays/content/dam/barclayspublic/docs/AboutUs/Purpose-Values/BAR_TheBarclaysWay%20cropped%2023_07_2015.pdf

3

In May 2016 Antony Jenkins spoke with Mark Goyder of Tomorrow’s Company on values
and innovation: http://tomorrowscompany.com/publication/discussion-antony-jenkins/

3a

The challenge of integrating sustainability into the bonus system:
https://www.linkedin.com/pulse/how-sustainability-integrated-management-bonuses-vilariño-alonso
(Nov 2016, added Nov 2017)

4

http://www.iccwbo.org/products-and-services/trade-facilitation/9-steps-to-responsible-business-conduct/

5

http://www.cauxroundtable.org/index.cfm?menuid=8

6

http://hrlibrary.umn.edu/links/sullivanprinciples.html (See also ‘Welcome to GoodCo’)

7

http://www.blueprintforbusiness.org/purpose/

7a

Ethical Corporation discussion on embedding and measuring purpose in big corporates: http://www.ethicalcorp.com/nestle-unilever-fedex-and-wbcsd-finding-profit-social-purpose#.WBc_LH4Exfw.linkedin

8

Ibid, Note 7

8a

More from John Kay: 20 mins on ‘The Real Meaning of Sustainability’:
http://thesustainabilityagenda.com/episode-8-professor-john-kay-real-meaning-sustainability/

9

http://www.adweek.com/brand-marketing/brands-have-learned-the-value-of-purpose-now-they-must-actually-become-purpose-led/

9a

The World Economic Forum highlights the Japanese concept of ikigai – where four
ideas coincide: what the world needs, what you love doing, what you’re good at and
what you can be paid for. Unfortunately fewer than one in 3 Japanese have found
their ikigai… https://www.weforum.org/agenda/2017/08/is-this-japanese-concept-the-secret-to-a-long-life/

10

http://drcaroladams.net/understanding-the-importance-of-values-to-the-sustainability-agenda/

10a

 An American discussion on Profit vs Purpose (May 2015, added Nov 2016):
http://ritholtz.com/2015/05/corp-purpose-maximize-profit/ 

11

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/574694/Advisory_Panel_Report_-_Mission-led_Business.pdf

12

http://bcorporation.uk

12a

 In June 2017 Danone announced its intention to seek B Corps status – perhaps
acknowledging that food companies are really health companies (Added Nov 2017)

13

https://www.bigsocietycapital.com/sites/default/files/attachments/In%20pursuit%20of%20impact.pdf

14

http://www.centreforsocialjustice.org.uk/library/everyones-business-making-business-work

15

http://biginnovationcentre.com/media/uploads/pdf/TPC_Policy%20Report.pdf

16

http://www.fcltglobal.org

17

http://tomorrowscompany.com/wp-content/uploads/2016/05/Embedding-purpose-roundtable-summary-17th-September-1.pdf Following the general election of 2017 Grant Thornton published a
call to arms on ‘purpose’: http://www.grantthornton.co.uk/en/insights/a-blueprint-for-the-uk-recommendations-on-trust/.

17a

 Retro-fitting a social enterprise model onto a large, for-profit company might be difficult
but it is being tried. In September 2017 Cordant (120,000 employees) group announced
a switch from profit-driven to social enterprise:
http://www.cityam.com/271813/capitalism-has-lost-its-way-we-need-rescue-fast

17b

 Competing on social purpose was discussed in the Harvard Business Review,
Sept/Oct 2017: https://hbr.org/2017/09/competing-on-social-purpose 

18

http://www.telegraph.co.uk/business/2016/12/07/revealed-top-10-ukcompanies-work-2017/

19

https://www.unilever.co.uk/about/who-we-are/purpose-and-principles/

20

http://www.biginnovationcentre.com/media/uploads/pdf/The%20Purposeful%20Company%20Interim%20Report.pdf

21

https://www.london.edu/faculty-and-research/lbsr/li-four-principles-translating-purpose-into-practice#.WFLzoXecaRt

22

Told to a Blueprint for Better Business event, September 2016. Professor Edmans TED
talk on social responsibility is also recommended: https://www.youtube.com/watch?v=Z5KZhm19EO0

23

https://www.theguardian.com/sustainable-business/2016/sep/30/businesses-ignore-un-sustainable-development-goals-survey?CMP=ema-1706&CMP=

24

https://www.zapposinsights.com/about/zappos/our-unique-culture

25

http://www.novonordisk.co.uk/about-novo-nordisk-in-uk/novo-nordisk-way.html

26

https://www.novonordisk.com/content/dam/Denmark/HQ/AnnualReport/2016/PDF/Novo-Nordisk-Annual-Report-2016.pdf

27

https://hbr.org/2015/11/novo-nordisk-ceo-on-what-propelled-him-to-the-top. Sorenson
stood down as CEO in December 2016.

28

https://www.ft.com/content/09bd4432-ef9f-11e6-930f-061b01e23655 (£) and
http://www.bbc.co.uk/news/business-40417961

28a

 The recent demise of the Body Shop Foundation, the charity associated with the
chain, has been coming – and isn’t necessarily related to the takeover (July 2017):
http://www.thirdsector.co.uk/analysis-turbulent-end-body-shop-foundation/governance/article/1438950
However, the Body Shop itself has been taken over by Natura, the Brazilian company
which, as we have seen, is the world’s largest B Corp (and was featured in Welcome
to GoodCo
) http://www.bbc.co.uk/news/business-40417961 (Added Nov 2017)

29

http://www.ibe.org.uk/default.aspx?upid=142&pname=30-Days-of-Ethics

30

http://www.jerichochambers.com/relationships-of-value/

31

https://newco.co

32

https://medium.com/startupph-chronicles/a-sales-lesson-from-phil-knight-founder-of-nike-dd00a21c8d8#.ss64xrc27

33

http://www.managementtoday.co.uk/purpose-means-nothing-unless-actually-something/reputation-matters/article/1434813#GtAvsQ3cOhdtfiVr.99

33a

 The British Standards Institute has published a framework for implementing the
principles of the circular economy in organisations (May 2017):
https://shop.bsigroup.com/ProductDetail?pid=000000000030334443.
BS8001 was a finalist in the 2017 edie Sustainability Leader Awards

34

http://www.gov.scot/Resource/0049/00494471.pdf

35

https://www.ellenmacarthurfoundation.org/publications

36

http://www.triplepundit.com/2016/09/3p-weekend-7-companies-making-circular-economy-reality/

37

http://www.madebyscavenger.com

38

http://thepeoplewhoshare.com/re.com/index.cfm/

39

http://www.undp.org/content/undp/en/home/blog/2015/7/31/What-does-inclusive-economic-growth-actually-mean-in-practice-.html

40

https://www.unilever.com/sustainable-living/the-sustainable-living-plan/enhancing-livelihoods/inclusive-business/

41

https://www.gov.uk/government/news/government-announces-inclusive-economy-unit.
The Inclusive Economy Partnership, an impressive collection of business and civil society
leaders with ministers, met for the first time in September 2017:
https://www.gov.uk/government/news/business-and-civil-society-leaders-form-partnership-to-tackle-challenges-in-society

42

https://www.thersa.org/discover/publications-and-articles/reports/emerging-findings-of-the-inclusive-growth-commission

43

‘Growing Together’, in ‘The Inclusive Economy’, RSA Journal 3, 2016:
https://www.thersa.org/discover/publications-and-articles/reports/final-report-of-the-inclusive-growth-commission
see also https://www.jrf.org.uk/blog/what-inclusive-growth-and-why-does-it-matter

44

https://www.rockefellerfoundation.org/blog/five-characteristics-inclusive-economy-getting-beyond-equity-growth-dichotomy/

45

http://www.oecd-ilibrary.org/industry-and-services/inclusive-business-creation-good-practice-compendium_9789264251496-en

46

https://www.linkedin.com/pulse/opportunity-new-age-uncertainty-javier-santoyo-mba?

47

http://www.transparency.org.uk/publications/wise-counsel-or-dark-arts-principles-and-guidance-for-responsible-corporate-political-engagement/

47a

 Another example: several trade associations representing the food and drink industry
have lobbied against a variety of measures to boost recycling in the industry:
https://www.edie.net/news/5/Food-and-drink-industry-lobbied-against-tougher-waste-policy–FOI-reveals/?
Notably Coca-Cola, though it has not resigned, has distanced itself from the position
adopted by its so-called representatives (Nov 2017). However, the article also reports
that opposition to a deposit system of boosting drink container re-use is ebbing.

48

https://business-humanrights.org/en/unilever-quits-businesseurope-following-tensions-over-lobby-groups-stance-on-environment-climate-change